Nick Denton: Doom-Mongering the Future of Media
Never one to let things lie Nick Denton held a “doom-mongering” summit of sorts at Gawker headquarters last night apparenty feeling that it was time for a “reality check” (more like a brutal intervention of sorts, actually) regarding how this economic downturn will affect the media world. The short version is that we are all kidding ourselves if we think that the sort of cuts we have seen these past few weeks are bad. Turns out Denton thinks we are a long way from rock bottom:
From conglomerates to internet ventures, executives should be planning now on a decline of up to 40% in advertising spending during this cycle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in