A Twitter retweet may not be an endorsement, but a Facebook like most certainly is, and some users are finding that out the embarrassing way.
One man was chagrined when his Valentine’s Day tomfoolery turned into an endorsement for personal lubricant, in the form of ads with his beaming likeness populating his friends’ Facebook pages, The New York Times reported.
Oh, you didn’t know? Well, it turns out that many users have been caught unaware. See, you agreed to partake in the marketing plan when you agreed to the terms of service that allowed you to create a Facebook account.
With the social network’s sponsored stories now appearing on Facebook’s mobile apps and users’ news feeds, anything you bestow a like on can be magically turned into an advertisement.
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