Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy
'Du Jour' magazine beckons to high-end advertisers
Populism may be the theme of the current presidential election, but luxury advertisers are still salivating over a certain segment—let’s call them the 1 percent—of American consumers. To help top-tier brands hone in on their prey, Niche Media founder Jason Binn, flash sale site Gilt Groupe, and James Cohen of Hudson News and duty-free titan Dufry have teamed up to launch Du Jour, a new digital and print publication for the richest of the rich.
How rich, you ask? The magazine says that it will target readers who meet certain criteria such as having a net worth of $5 million, spending more than $10,000 in online high-end purchases annually or owning homes with an average value of more than $1.5
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