Niantic Launches New Holiday Event in Pokemon Go

Niantic launched a new event in Pokemon Go as part of the game's ongoing holiday celebration.

Niantic launched a new event in Pokemon Go as part of the game’s ongoing holiday celebration.

From the afternoon of Dec. 30 through the afternoon of Jan. 8, players will be more likely to encounter the game’s first three partner Pokemon—Bulbasaur, Squirtle and Charmander—as well as their evolutions, while playing the game.

Pokemon Go Holiday 2016

In addition, the game’s Lure Modules will last for 60 minutes during this event, rather than 30 minutes. Lure Modules can be attached to PokeStops to attract wild Pokemon to these locations.

Elsewhere, from

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in