NHL New-Media Properties Off to Strong Start for 2010-11 Season

NHLLogo.jpgThe National Hockey League may contest its games on ice, but its new-media properties are red-hot, as the league issued a press release touting its accomplishments thus far in this young season.

The NHL said that through the first 24 days of the 2010-11 season, compared with the same period in the 2009-10 campaign, unique visitors are up 29 percent, page views 27 percent, visits 15 percent, video starts 155 percent, and articles read 77 percent.

Subscriptions to NHL GameCenter LIVE, which allows users to watch live, out-of-market NHL games via the Internet, are up 25 percent versus the same point of last season.

On the mobile front, NHL GameCenter apps have been downloaded more than 500,000 times during the first month of the season, and page views for the league’s mobile site were up 48 percent in October compared with October 2009. The GameCenter iPhone app is currently the No. 1-ranked sports app in Canada, and its iPad counterpart is No. 1 in Canada, with the free version in the United States coming in at No. 4 and the paid app at No. 5.