NHL Looks to Suit Up Its Second Class of NHL Power Players

The council of 13- through 17-year-olds will offer their perspective on various topics

The NHL Power Players group will participate in remote meetings throughout the year National Hockey League

The National Hockey League is accepting applications through Sept. 25 for its NHL Power Players initiative, which brings together fans between the ages of 13 and 17 to bring the perspective of their age group to the league.

The league will choose 20 applications from the U.S. and Canada, up from 15 last year, based on creative ideas their share related to their local communities and the sport as a whole, as well as social media and fan-driven content. They will go through a three-part interview process.

Applicants must be between the ages of 13 and 17 and live in the U.S. or Canada, and the NHL said 2019 alumni are eligible. They must also:

  • Be open, honest and willing to share their ideas with the league and with their peers.
  • Have access to platforms including email, Facebook, Instagram, Twitter and Zoom.
  • Have a passion for hockey.

The league said the NHL Power Players group will participate in remote meetings throughout the year to discuss topics including marketing the game, community engagement, rules of play, events and social content.

NHL senior executive vice president and chief marketing officer Heidi Browning said in a statement, “With last year’s success of NHL Power Players, we’re thrilled to open up applications for the second year with a goal of attracting young hockey fans to the NHL. NHL Power Players is a unique and engaging way for the league to immerse the next generation of hockey fans into our sport while utilizing their feedback to create thoughtful change in marketing our game.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.