As 2012 Election Nears, New Social Organizing Tool For Facebook Launches
As the nation heads into the final stretch of the 2012 election cycle, Democratic technology vendor NGP VAN introduced Social Organizing, a tool that adds a social layer to a campaign's website and matches Facebook friends with information from voter registration records.
As the nation heads into the final stretch of the 2012 election cycle, Democratic technology vendor NGP VAN introduced Social Organizing, a tool that adds a social layer to a campaign’s website and matches Facebook friends with information from voter registration records.
As first reported in TechCrunch, the platform uses Facebook Connect to link Facebook friends with data from the voter rolls, creating targeted communities that can be leveraged for a range of electioneering activities, such as virtual phone banks or lists for fundraising solicitations.
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