Cleveland Browns wide receiver Odell Beckham Jr. led National Football League players in total engagements on Facebook, Instagram and Twitter from the start of the 2019 season through May 31, 2020, while fellow WR D.K. Metcalf of the Seattle Seahawks had the top growth rate among players with at least 100,000 followers, and New Orleans Saints defensive end Cam Jordan was the most consistently active player on social media.
The NFL Players Association and social media activation partner Opendorse shared the first installment Wednesday of what will be a new annual NFLPA Influencer Hot List, ranking the most influential and marketable NFL players for brands.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in