NFL to Launch Ad-Supported Digital Network

NFL Now will stream highlights and NFL Films content—but not live games

NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will stream original content to a range of connected devices that includes everything from smartphones to Xboxes. A spokesman confirmed to Adweek that the app will be ad-supported, though possibly not on its higher tier, where a fee will apply.

If that sounds familiar, it ought to—WatchESPN, ESPN’s streaming app, also offers a host of football content, and the WWE is debuting a platform originally marketed as a linear network on digital devices at the end of the month.

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