The NFL Continues to Go Solo in Digital

Focuses on its own apps, social experiences over Twitter, Facebook, YouTube

When it comes to digital partnerships, the NFL likes to say no.

During a press event in New York on Wednesday (highlighted by Marshall Faulk’s bow tie, among other things), reps from the NFL Network talked about a slew of new second-screen apps, including a single mobile app that works across carriers, as well as two apps tied to specific NFL Network shows. The league knows that huge numbers of its fans play fantasy football and/or are inclined to watch games with mobile devices in hand.

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