NFL Targeting Kids via Cartoons
We don’t know about you, but we feel like there’s something a little creepy about big-name brands targeting children. Sure, kids represent a huge and hugely lucrative demographic, but people—especially parents—also know that children need to be protected from the big bad world until they’re old enough to make their own informed decisions.
Coke, McDonald’s and Nike all know that securing brand loyalty at a young age translates into windfall profits for decades to come. Now the NFL has jumped aboard that primary school gravy train by advertising to kids through a direct, familiar and trusted platform: cartoons.
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