Nextdoor Welcomes Maryam Banikarim to the Neighborhood as Head of Marketing

The former Hyatt Hotels global CMO is part of Adweek’s Women Trailblazers Council, Executive Mentor Program

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Former Hyatt Hotels global chief marketing officer Maryam Banikarim joined neighborhood social network Nextdoor as head of marketing.

Banikarim left Hyatt in May 2018, and she has since served as U.S. board chair for non-governmental organization Reporters Without Borders, as well as joining Adweek’s Women Trailblazers Council and Executive Mentor Program.

Prior to Hyatt, she held senior marketing roles with Gannett, NBCUniversal and Univision.

At Nextdoor, she will lead efforts to elevate the brand and manage the marketing, communications and policy and international teams.

Nextdoor CEO Sarah Friar said in a blog post, “Maryam is an incredible leader with a strong track record of results in building integrated teams, elevating global brands and driving growth. Her passion for local community and purpose-driven leadership makes her an ideal fit for Nextdoor, and I’m thrilled to welcome her to the neighborhood.”

Banikarim added, “Purpose should be the heart of a company’s brand. Nextdoor’s purpose of cultivating a kinder world where everyone has a neighborhood that they can rely on immediately resonated with me. I couldn’t be more excited to join this extraordinary team that is committed to creating meaningful connections that bridge our online and offline worlds.” David Cohen is editor of Adweek's Social Pro Daily.