Newsweek Taps Hearst Vet Raley as Chief Revenue Officer

In his latest move to shake things up at Newsweek, CEO Thomas Ascheim has named longtime digital sales exec Pamela Raley as chief revenue officer overseeing all sales efforts, a new position for the newsweekly.

Raley had headed sales and marketing for Hearst Magazines’ digital media unit from December 2006 to February, when she was replaced by Kristine Welker. Before joining Hearst, she spent seven years at the Disney Internet Group, most recently as vp, sales and marketing, from 2001-2005.

Reporting to Raley will be Newsweek’s domestic and international publishers, Patrick Hagerty and Rhona Murphy.

“Pamela is a digital native who will lead our sales teams as we expand into the digital age,” said Ascheim, a former Viacom vet who became CEO of the Washington Post Co. subsidiary in October 2007. Ascheim said Raley would “help build expertise in the cross-media selling we have had so much success with in recent years and keep our print sales vibrant.”

Raley is Ascheim’s second recent big hire after Geoff Reiss, a former longtime ESPN executive who was named to the newly created position of general manager, replacing Dierdre Depke, Newsweek Digital.