Newsweek, Others Take Readership Hit

Audience falls 13% while in ownership limbo

Newsweek's year on the block and leadership limbo wasn’t just bad for the weekly’s ad pages and circulation—its audience also took a hit. The magazine—which also has deliberately cut its circulation in recent years—saw its adult readership drop 13.2 percent year over year, to 13.2 million, according to GfK MRI’s spring 2011 print audience report, which was released Monday.

Other magazines saw audience falloffs that corresponded with changes in circulation and format. Playboy was down 20.3

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