Newspapers Reaching More Readers Per Copy as Circulation Falls Faster Than Readership

The story of declining circulation and readership among U.S. dailies is a common refrain among media analysts, but a new research report shows that in recent years a given newspaper gets passed around more, even as fewer people buy their own copy. Scarborough Research and the Newspaper National Network today released a study saying that newspaper “readers-per-copy” rates have increased over the past three years as circulation numbers have declined.

The report, based on a study of readership and circulation numbers of “25 leading U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in