Newspapers Draw One-Third Of Web Users In Q4

According to data released today by the Newspaper Association of America, newspapers’ Web sites drew more than one-third all Internet users during the fourth quarter of 2009.

Thanks to custom stats generated for the NAA by Nielsen Online, the industry association learned that newspaper Web sites drew 72 million visitors during the quarter, or 37 percent of total Internet users. Newspaper Web site users also “generated more than 3.2 billion page views during the quarter, spending more than 2.4

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