Newspapers' Digital Circulation Climbs

NY Times, others crank out substantial gains

Finally, here's some good news for U.S. newspapers, for a change: the Audit Bureau of Circulations has issued its twice-annual newspaper circulation report, and it shows that overall circulation held steady as papers’ efforts to expand their digital distribution paid off.

The standout was The New York Times, whose total circulation grew more than 40 percent to 1.6 million. Its digital circulation more than doubled in the past year to 896,352, the result of an aggressive push to grow its paid digital subscription base via its paywall, which went up more than a year ago (though it wasn't enough to cure all its revenue ills).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in