Newspapers Continued to Cut Reporters in 2011
If you’ve been taking a lot of names off of your media lists over the past year, there’s a good reason for that. More than 3,775 newspaper jobs were cut in 2011 according to the Paper Cuts blog, a figure that’s 30 percent higher than 2010. About 40,000 newspaper jobs have been lost since the blog started keeping tabs in 2007.
The impact on PR is undeniable. Publicists lose contacts (and people they enjoy working with), media outlets have to change or condense what they cover, and it’s harder to pitch/place a story.
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