Newscasts on Facebook Are Capturing Attention

With Facebook becoming more and more of a source of news, manager of strategic partnerships for broadcast Beth Loyd examined the newscasts being posted to the social network by both broadcast networks and local television stations in a Facebook Media blog post.

ABCNewsTheOneThing650With Facebook becoming more and more of a source of news, manager of strategic partnerships for broadcast Beth Loyd examined the newscasts being posted to the social network by both broadcast networks and local television stations in a Facebook Media blog post.

Loyd wrote:

More than 30 percent of Americans get their news from Facebook, and because journalists always ask us about new ways to reach an audience, we want to highlight innovation as we see it happening on our platform.

Here’s a look at just a few of the successful newscasts being produced exclusively for people on Facebook:

ABC News’ David Muir launched the World News Tonight Facecast, a one- to two-minute newscast produced solely for its audience on Facebook. The Facecast highlights three to five stories that are in the news with a mix of hard news and feature stories.

The series is the first of its kind by a network news anchor on Facebook, and each episode averages 100,000 to 200,000 views.

Fox 10 Phoenix produces Facebook News Update, an anchored video clip that highlights three or four top news stories in under 90 seconds. The segment is posted twice daily, usually around 11:30 a.m. and 7:30 p.m. local time.

ABC7-Los Angeles also launched its daily QuickCast, a daily video that covers three stories in under one minute. The unanchored episodes are voiced by KABC talent and pull in between 100,000 and 200,000 views each.

KSAZ-TV vice president of news Doug Bannard added:

We have the ability to reach a lot of consumers on Facebook. We have had overwhelmingly positive response from our followers. Each reaches an average of 75,000 to 80,000 people.

Readers: Have you ever watched any newscasts on Facebook?