News You Can Use: The New York Times To License Web Videos
The New York Times struck a deal with Thought Equity Motion — a company that also licenses videos for National Geographic, Marvel Entertainment and the Smithsonian Channel — last month, allowing it to present both edited and raw footage from its video archive for licensing to others, such as filmmakers and educators.
General manager Michael Greenspoon explains the process:
From our perspective it is capturing all of the video we have and then making an editorial decision in the newsroom about what is for sale and what is not.
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