Social media has changed the way that hundreds of millions of people around the world consume news, and journalists – and the media brands that employ them – have had to quickly adapt.
Edelman, NewsWhip and Muck Rack collaborated on a study of U.S. news consumption, and found that more than 75 percent of journalists say that they feel pressured to think about their story’s potential to get shared on social platforms.
To accomplish this, journalists are leveraging five ingredients to make their stories more shareable – imagery (including video), localisation, trending topics, human voice and brevity.
Five key trends were cited by respondents as likely to impact journalism in 2015 – more mobile friendly content, faster turnaround times, more original video, smaller newsroom staff and social media growing in influence.
Additionally, 75 percent of journalists say that they use Twitter to build their own brand.
Check the visual below for more insights from the study.