Facebook News Feed Algorithm to Factor In Time Spent on Stories

Software engineers Ansha Yu and Sami Tas announced the change in a Newsroom post Friday, acknowledging that Facebook users don’t necessarily like, comment on or share every post that is important to them.

Yu and Tas added that the change to the News Feed algorithm will roll out “over the coming weeks,” and they did not expect any significant impact on pages.

They explained the motivation behind the change as follows:

We learned that in many cases, just because someone didn’t like, comment or share a story in their News Feed doesn’t mean it wasn’t meaningful to them.