News Corp. Debuts New Logo

News Corporation has decided that with the split fast approaching, it was time for a new logo. According to a memo (clocking in at 643 words!) obtained by Jim Romenesko, the new brand identity is “based on the writing of Rupert and his father.”

We think the new logo is fine, even if it does remind us of Pepe Jeans, Jason Priestley’s denim of choice.