News Corp. CEO Criticizes BuzzFeed for 'Trash Traffic'
"We could have photos of cats, we could complement that with some photos of dogs, and silly little headlines which we’ve scraped from other sites."
News Corp. CEO Robert Thomson wants advertisers to know that his company is good, other companies are bad. Let’s ignore the fact that News Corp. was connected to hacking phones for a moment, and enjoy Thomson’s rants.
“A lot of advertisers are a little confused about where they should be advertising,” said Thomson, at a London media conference. “If you look at a lot of so-called contemporary content sites, you know who they are, I don’t have to name and shame them—like BuzzFeed for instance—the amount of trash traffic on those sites is significant.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in