New Yorker Cartoon Game: Will It Offend The Midwesterners?

0810newyorker.gifAw. The fact that Target is now selling the New Yorker Cartoon Caption Contest Game is sending the LA Times into freak-out mode. You see, they think the New Yorker‘s politics are just too damn left wing for Target’s red state audience:

“Even the most gung-ho advocates, however, concede there is a challenge in selling at Target, whose motto is “Expect more, pay less.” The magazine’s two biggest markets are New York and California, where its staunch anti-Iraq war position, among other aspects of its left-leaning DNA, go down a little easier. What about red state shoppers? “Not everyone may appreciate the New Yorker brand at a Target store,” Poses said. “It will be more uphill in some rural areas where the New Yorker brand might be associated with certain politics that aren’t popular. But the packaging is great, the box nicely designed, and I went in thinking this game could do well in most places.”

“Some rural areas where the New Yorker brand might be associated with certain politics that aren’t popular”? Hmm. We don’t know what’s more offensive here — the idea that everyone who dwells outside of New York or California is a cave-dwelling yahoo or that someone actually thought a Mad Libs-for-intellectuals type game could spur hostility against either Target or the New Yorker. So it goes.

— Neal Ungerleider