New York Times to Expand DealBook

Jeffrey Cane, Managing Editor for DealBook, says that the financial blog will grow in 2011. He tells Beet.TV that new hires and more data features will be added, citing the blog’s increasing audience outside of just the financial journalism world.

DealBook has had a bit of an identity crisis in the past, but Cane seems to be confident that the site is destined for big things. He says DealBook will be feeding the nation’s “incredible appetite for financial journalism.” For the sake of the blog, he better hope readers come back for seconds, thirds and fourths.

For more, check out Media Beat’s interview with DealBook’s Andrew Ross Sorkin from a couple weeks ago.