New York Times Profiles Rex Sorgatz, 'Social Networking Butterfly'

In a New York Times profile many digerati are likely reading and discussing today, Rex Sorgatz, former executive producer at MSNBC.com turned digital consultant, talks about how his company is advising companies on digital strategy.

The Times, as others have pointed out, almost mocks Sorgatz, when writing that he has created an “actual” business, that puts him “legitimately closer to the center of the new media action.” Read: you can make money off this new media stuff.

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