New York Post Uses Mobile Web to Promote eBook
The New York Post is trying to encourage mobile web visitors to purchase its new eBook. The company is running roadblock ads on its mobile website which stop visitors as they enter the news site and encourage them to click to get more details.
The ad requires a user to either hit cancel to continue to the site or click ok, which then launches the eBook’s listing page.
The Post introduced its line of eBooks last month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in