New York magazine parent New York Media will turn its Vulture into a flock, announcing the creation of the Vulture Network, a vertical content network anchored by its entertainment and culture site.
Vulture was expanded from a blog to a full-fledged entertainment site in September.
Other sites on the Vulture Network will include SEAT42F, artcritical, Brokelyn, MRQE, and TheFutonCritic.com.
Target, AMC (The Killing), HBO (Pee-wee Herman), The Lion King, and Samuel Goldwyn (Electra Luxx) have signed on as advertisers for the Vulture Network.
New York Media executive director of digital ad sales Ron Stokes said:
The Vulture Network is an exciting extension of all of the reasons our marketing partners trust us with their important campaigns already. We understand that clients need to work quickly and with teams that they trust to generate the fastest possible tipping point. By applying the same high editorial standards that attracted the current Vulture audience, we are able to expand our clients’ reach and generate results.