New York Parent Launches Vulture Network
New York magazine parent New York Media will turn its Vulture into a flock, announcing the creation of the Vulture Network, a vertical content network anchored by its entertainment and culture site.
Vulture was expanded from a blog to a full-fledged entertainment site in September.
Other sites on the Vulture Network will include SEAT42F, artcritical, Brokelyn, MRQE, and TheFutonCritic.com.
Target, AMC (The Killing), HBO (Pee-wee Herman), The Lion King, and Samuel Goldwyn (Electra Luxx) have signed on as advertisers for the Vulture Network.
New York Media executive director of digital ad sales Ron Stokes said:
The Vulture Network is an exciting extension of all of the reasons our marketing partners trust us with their important campaigns already.
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