New York Observer to Relaunch 'Media Mob' Blog

The New York Observer will be relaunching its “Media Mob” blog tonight under the name “Media Mob With Koblin and Gillette,” FishbowlNY has learned.

As the name indicates, the new vertical will prominently feature print media reporter John Koblin and new-media reporter Felix Gillette. (Gillette recently made the switch to new media from the television beat.) The blog is currently expected to go live at 9 p.m. tonight along with content from tomorrow’s print edition.

UPDATE: The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in