New York Observer To Co-Create Free Weekly

The New York Observer may have gotten a minor site redesign and a new digital editor yesterday, but Jared Kushner’s paper saved its biggest news for today.

The Observer Media Group will be teaming up with Las Vegas publisher Wendoh Media to create Vegas Seven, a weekly paper that will cover the culture of the self-proclaimed Entertainment Capital.

The New York Times points out that this is a strange move for Kushner, as The Observer has not been exempt from the money troubles that plague the rest of the industry. And while the Times and The Wall Street Journal both branched out last year to create hyper-local editions of their papers for the Bay Area, the Vegas Seven will not only be co-owned by another publisher, but it’s free as well, making it more of a gamble in terms of seeing a return on investment. Then again, it is Vegas.

Read More: New York Observer to Help Create Las Vegas WeeklyNew York Times

Previously: Observer Hires New Digital Managing Editor, New York Times San Francisco Edition Launches Today, WSJ’s San Fran Edition Launches Tomorrow