New York Observer Hires Hemispheres‘ Aaron Gell as Web Editor

Correction: Gell is the managing editor of online at the Observer, but will not “helm the paper’s online operations,” as we originally reported (see below). Harleen Kahlon is the Observer‘s general manager of online operations. An in-text correction to the original post follows. We regret the confusion.

The New York Observer has tapped Aaron Gell, former editor in chief of United Airlines in-flight magazine Hemispheres, to helm the paper’s online operations as the managing editor of, FishbowlNY has learned. He starts August 4.
Gell replaces Tyler Thoreson, who left the Observer several months ago. The salmon-colored weekly had been without a Web chief since Thoreson’s departure.
Before joining Hemispheres, Gell was the executive editor of Radar‘s print edition, before the outlet turned into a pink-colored website whose most notable recent scoop was the publication of the sordid and crazy Mel Gibson tapes.
Gell says on his website that the collapse of Radar‘s print side inspired him to create the American Society for Shitcanned Media Elites (ASSME — notice the clever play on ASME) where he currently serves as president. He has also worked at W and Time Out New York.
Meanwhile, over at Hemispheres, executive editor Mike Guy has been bumped up to the editor in chief spot, as we reported last week. Gell also tells us that Hemispheres is on the lookout for a new executive editor to replace him, so dust off those resumes.
Memo from Observer editor Kyle Pope after the jump.

We are thrilled to let you know we have a new managing editor of He is Aaron Gell, and comes to from a stint as editor-in-chief of Hemispheres magazine, the inflight magazine for United Airlines, which he relaunched in 2009 to glowing reviews. Previously, he was the online features editor for, and served as executive editor of Radar’s third print iteration, which received an ASME nomination for general excellence. He has also held senior editorial positions at W magazine, Mirabella and Time Out New York, which he helped launch. Among other venues, his writing has appeared in Vanity Fair, Elle, GQ, New York magazine, and The New York Times.
Aaron will join us on Aug. 4 and will sit in the office next to Kyle’s.
Let us know if you have any questions.
Kyle and Harleen