New York Media Names Avi Zimak Its New CRO and Publisher

He joins from Outbrain

New York magazine parent company New York Media has named Avi Zimak its new chief revenue officer and publisher. Zimak takes over for Larry Burstein, who announced in November he would step down after 13 years in the role following the hire of his replacement.

Zimak will continue to build on what Burstein has built at New York Media while bringing to the position his own experience on both sides of the media sales equation.

Zimak arrives from content-recommendation company Outbrain, where his most recent role was vice president and general manager, the Americas. Prior to joining Outbrain in 2012, he had spent 15 years in magazine publishing in roles that included advertising director for tablet media at Hearst and advertising manager at Town & Country magazine. “The role of journalism is more vital than ever, and there could not be a more exciting time for me to be re-entering the publishing ecosystem,” he said in a statement.

New York Media CEO Pam Wasserstein called Zimak “uniquely qualified to step into this role,” describing him in a statement as a “strategic and entrepreneurial thinker who understands premium brands as well as he does digital and ad tech, whose breadth and depth of experience across many categories aligns with our diverse portfolio.”

In his new role, Zimak will be responsible for a sales and marketing team that is more than 50-people deep, and will work on sales and partnerships across the magazine and New York Media’s digital brands, which include Vulture, the Cut, Grub Street, Science of Us, Select All, and the Strategist. He is tasked with growing revenue and expanding the realm of possibilities for branded content as well as video, mobile and programmatic advertising.

Zimak starts March 20.