New York Mag to Cut Rate Base, Raise Sub Price
New York magazine announced that it would lower its rate base 6 percent to 400,000, while hiking its introductory subscription price 25 percent to $24.97 as it tries to reduce costs and grow revenue amid the ad recession.
Magazine publishers have winnowed their rate bases with increasing frequency as the economic downturn has forced them to take a harder look at their costs. Along with saving money, cutting the circulation they guarantee to advertisers allows New York to promote their remaining readers as more engaged and presumably more valuable to marketers.
New
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in