New Website Names to Get a Lot More Customized

Goodbye .com, hello .adweek?

Ever wondered just how long we can keep creating new Web addresses before we begin to run out? At a meeting in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN), which oversees the Internet address system, attempted to find a solution to the problem by approving a major expansion of available address names that would make it possible for Web users to create their own extensions.

ICANN “envisions hundreds of new extensions” in the first round of applications alone, says The New York Times.

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