New Twitter Homepage: Leaving Us Behind?

Now that I’ve had 24 hours to live with the new Twitter homepage, I’ve come to the following conclusion: it’s still all about Justin Bieber.

With over 20 million unique visitors a month, it’s amazing it took the site this long to move away from a static homepage that told users absolutely nothing about the service or what was waiting for them once the logged in.

The revamped homepage is dominated by Top Tweets, showing you what celebs and other “important” Twitter uses are saying. I don’t like the fact that the focus is being taken away from the Average Joe user. I’d like more info on how these “Top Tweets” are being selected. Quite frankly, I don’t care that you just ate a tuna sandwich and I definitely don’t care what some spoiled celeb is up to. I also have noticed that the majority of these tweets are several hours old, which in the rapid-fire world of 140-characters, seems like yesterday.

Trending topics have been moved into a top horizontal scroll bar which reminds me of a Web news ticker circa-2002. You can still expect to see Justin Bieber’s name scroll by on an endless loop. I really think it’s time for Twitter to consider retiring certain keywords into a Hall of Fame.

A new “See Who’s Here” section also puts the spotlight on large companies and well-known Twitter users.

If you are using Twitter for business, there is now a prominent link to steer newbies in the right direction.

All in all, the redesign does the trick. It tells new users what the site is about and gives established users a few content areas to start with. My only concern is that everyday users – the average folks with only a handful of followers – are being left behind. What do you think?