New Topsy Feature Monitors Twitter Users' Intent to Buy Products
A consumer's wish is Twitter's command with a new monitoring tool from Topsy that shows companies who and where people have expressed a desire for their products on Twitter so they can follow up with a targeted offer.
A consumer’s wish is Twitter’s command with a new monitoring tool from Topsy that shows companies who and where people have expressed a desire for their products on Twitter so they can follow up with a targeted offer.
Today, Topsy has added the ability to combine Boolean queries with geo-location targeting in its paid service, Topsy Pro. Boolean queries allow companies to search for more than just one keyword or phrase using the words “and,” “or,” or “not.”
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