New tools for Facebook publishers: Interest targeting, post end date, better insights

Facebook this week introduced some new tools for publishers, including the ability to target posts by interest and have posts disappear after a certain date.

Interest targeting is currently available on all pages that have enabled the targeting and privacy setting, but is only available on desktop currently. This feature is helpful if you’re publishing a post that is most relevant to only a portion of your page’s audience.

The post end date feature is also available now to pages with the targeting and privacy setting enabled, but only on desktop for now.

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