New Time Inc. CEO Rich Battista Shares His Vision
"What we’re talking about is how we leverage our content in smarter ways across the brand."
Now that Rich Battista is the new CEO of Time Inc. everyone wants to know what he has planned for the company. Battista will be doing a lot of these types of interviews over the next few weeks and months, but Vanity Fair was among the first to get a crack at him. Below are some highlights.
On advertising:
There’s an opportunity for things like native advertising, which is becoming a multi-billion-dollar opportunity in the industry, and we think we can really play well in that space.
On
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