New Survey Introduces Tool to Measure Employers' Social Media Reach

Have you ever followed a potential employer on Facebook or Twitter and engaged in conversations? According to Maximum Employment Marketing Group, their new survey introduced an objective and fact-based tool to measure effectiveness of employers’ reach to candidates on social media, better known as the Social Recruitment Monitor. The survey revealed top companies utilizing social media and in turn, explained how the monitor works.

Taco Bell and Northrop Grumman topped the list out of 109 U.S. companies because they were most effective in generating likes/follows, engagement and community interaction with their audiences.

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