New Subway-Sponsored 'Fit to Boom' Targets Older Demo

MSN and sister news site MSNBC.com have joined forces to launch Fit to Boom, an original series that features a group of baby boomers who have recently embarked on major, health-driven life changes.

The new show is being produced by Reveille, which has partnered with MSN on several original entertainment series over the past few years including Driving School and The Big Debate. Fit to Boom comes out of MSN’s Branded Entertainment & Experiences Team, and is being sponsored by Subway.

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