New Study: Energy Efficiency Critical to Building Positive Brand Image

We know that going green is important for the environment and can help curb energy costs, but might it also be an imperative ingredient to building a positive brand image? According to a new Deloitte report, improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line.

According to the study, reSources 2012,  85 percent of companies say that electricity cost reductions are essential to staying financially competitive, which isn’t too much of a surprise. But the eye-catching part is that nearly an equal majority (81 percent) feel that reducing energy costs is critical to brand building. In fact, more than three-quarters of the organizations surveyed say that they are actively promoting their energy efficiency efforts to their customers.

“Corporate America is coming to a clear consensus: Energy efficiency is an important competitive advantage,” said Greg Aliff, vice chairman, Deloitte LLP and the report’s co-author. “It is no longer just the purview of plant operations or building management. Senior leaders are beginning to view it as a strategic business driver.”

If you’re curious what improved energy efficiency can do for your business, or want to know how your company measures up, you can follow this link. There, as part of ongoing research, you can measure your own energy-efficiency efforts against those surveyed for the “reSources 2012” report. According to Deloitte: “through an online interface, companies can answer several of the study’s questions and then receive a short report comparing their responses against those who participated in the research. The online poll is designed to be a solid predictor of actual achievement against energy management goals – especially when it comes to capital investment, performance measurement and management, and reporting and disclosure.”

According to Marlene Motyka, Deloitte’s U.S. alternative energy leader, even if your company already has a plan in place, it may still be worth your time to take part in the survey. “Given the capital expenditures required to increase energy efficiency, companies need to have a good sense of where they are at the outset of their energy efficiency efforts…While 90 percent of companies have set energy management goals, there is wide variance in their evolution and sophistication.”

It’s nice to see that in this case, businesses can shrink their carbon footprint, increase their bottom line, and improve brand image all at the same time.

To take part in the survey, click here.

To read the report, click here.


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