New Snapchat Research Yields Insights Into Its Moviegoing Users' Habits

Including when they prefer to see a film and where they're likely to go before and after

There’s a lot of decision-making involved in moviegoing beyond picking the film and choosing whether to see it with friends, family or a significant other. From which snacks to buy beforehand to where to have dinner afterward, it’s an area ripe with data—and one that Snapchat has tapped into with its newest study.

Part of the company’s ongoing “Retail Footprints” series, the study looks at the behaviors of “the moviegoing Snapchatter” versus either a regular Snapchat user or even a nonuser.

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