New "SkyGrid" Lets You Get All Your Lady Gaga or Pearl Jam Social Media In One Place

Following a celebrity on the web can be exhausting; there is so much to do and so many places to divide your time: official websites, YouTube channels, Twitter accounts, Facebook pages. But, you don't need to worry anymore. Always the trend setter, Lady Gaga has teamed up with SkyGrid to merge all your celebrity following social needs under one platform.

Following a celebrity on the web can be exhausting; there is so much to do and so many places to divide your time: official websites, YouTube channels, Twitter accounts, Facebook pages. But, you don’t need to worry anymore. Always the trend setter, Lady Gaga has teamed up with SkyGrid to merge all your celebrity following social needs under one platform.

Recently, SkyGrid launched SkyGrid Groups, an app which, according to their official website, will link “people with the music artists, brands, and public figures they are passionate about. It is a first-of-its-kind Social Messaging platform, connecting the conversations people are having all over the web – on Facebook, Twitter, YouTube, and hundreds of others – in one place.” The service is designed for “public figures”, companies, and brands to create and share items with their audience, channeling conversations from several social media sites into one place; “SkyGrid Groups connects to your social network, and lets you see how your Facebook friends, and Twitter followers connect to the Groups you’re interested in.”

The biggest names attached to SkyGrid Groups so far are Lady Gaga and Pearl Jam as well as Land Rover and Usahidi, the biggest social service in Africa. CEO of Sky Grid, Kevin Pomplun, says the company is also working with a major Hollywood film studio on one of their major summer releases. He expects an announcement about the specific studio and movie will be released soon.

Available on iPad, iPhone, and Androids, the free app uses an algorithm which claims to “show the things people are sharing the most.” The official slogan is “SkyGrid connects people to the things they care about. The SkyGrid platform provides web-scale infrastructure to help people connect with what they are passionate about”; it uses a lot of fancy language, but very few descriptive words. So, what exactly does SkyGrid Groups do?

For users, it seems like SkyGrid is most useful as an organizing tool for social media. Simply, it brings social media under one roof, in an easy to manage platform. It also introduces social media’s first sorting mechanisms; whereby, information can be sorted by topic as opposed to social media site.

However, the app seems most obviously advantageous for companies and public figures, as it allows them to maximize social media power from various places on the web. This not only increases the interactivity between social media, it also increases the opportunity to create buzz on a given topic. This is particularly true because Sky Grid Group pages are relatively easy to build, allowing a figure or company to click on content – such as videos, tweets, status update contests- and build a group around a common interest. “With SkyGrid Groups artists, brands, and public figures are now connecting with their fans in more places than ever before,” Pomplun said.

Whether SkyGrid Groups will be successful is yet to be determined, but with such big name stars jumping on board, it will most definitely be an app to watch in coming months.