New SHIFT Communications EVP Scott Monty on the Future of PR
We’ll make a wild guess and assume that, if you work anywhere in communications, you heard the big news this morning: Scott Monty, former head of social for Ford Motor Company, joined Boston-based SHIFT Communications as EVP of strategy (he even has his own URL).
The announcement received mentions in trade pubs from Adweek to Automotive News and even inspired a bit of good-humored hashtaggery:
Today: dropping son off at goalie camp. Tomorrow: #MontyDecision
— Scott Monty (@ScottMonty) July 21, 2014
Welcoming old friend @ScottMonty
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