New Sharing App Looks to Out-Snap the Competition
The week of big announcements about Twitter and Instagram’s new direct messaging pic share features would be a sensible time to announce the release of a new app from a company looking to share a spotlight that will burn out quicker than a Snapchat selfie.
Meet Backpeddle, a new app “that allows 30 seconds of video or audio plus text messaging.”
Its differentiator is the ability to, in the words of the company’s tagline, “Take back control of your social media” by “backpeddling” on questionable decisions.
What does that mean, exactly?
The app lets users or “peddlers” determine the lifespan of their images, videos, text messages or audio files “with less worry about how it may impact their future”.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in