New Pinterest Feature: Descriptive Captions on Pins

Pinterest is making its collection of images more informative with a new format for a select group of pins that show products, movies, and recipes, the company announced today.

Instead of just showing a small, formless caption beneath the pin, the new format will include an extra compartment for details like ingredients and cook times on Recipe pins, prices and store locations for Product pins, and ratings and cast members for Movie pins.

An icon beneath the picture will let users know when there’s more information.