“What if we described TheAtlantic.com,” wrote TheAtlantic.com editor J.J. Gould in a post explaining the thinking behind TheAtlantic.com’s redesign, “as a direct, dynamic, digital extension of our core identity in journalism–as a real-time magazine?”
You can see how that idea translated in today’s debut, with multiple story links embedded in a single photo, like a clickable magazine cover, interspersed among individual stories, posts and videos, each to tied to a large, vibrant image.
As an in-house, collaborative effort, the ownership and logic behind the site is completely the Atlantic’s.
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