New Jersey Devils Set High Standard, Leading the NHL in Social Connectivity

At least one team in the National Hockey League is looking to get people excited as the New Jersey Devils are taking fan interaction to an unprecedented level. The historic hockey team with a passionate hockey fan base (as demonstrated in a memorable episode of Seinfeld), has set up 'Mission Control,' an office at the Devils' arena run by volunteers to monitor news and work social media sites. The room is adorned in New Jersey Red, and stocked with computers, truly resembling a control room.

At least one team in the National Hockey League is looking to get people excited as the New Jersey Devils are taking fan interaction to an unprecedented level. The historic hockey team with a passionate hockey fan base (as demonstrated in a memorable episode of Seinfeld), has set up ‘Mission Control,’ an office at the Devils’ arena run by volunteers to monitor news and work social media sites. The room is adorned in New Jersey Red, and stocked with computers, truly resembling a control room.

The idea was born only a few months ago, as the team looked to engage both younger fans that are more connected, and older fans who grew tired of the team’s poor performance this season.

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