New GoWalla Highlights Feature Builds World's Most Social Map

The social location Website and application Gowalla just released the Highlights feature, which lets you label places according to categories like “Date Night” and “Guilty Pleasure.” The feature is supposed to reveal both more about different places and your own personality. There are currently 18 Highlights categories, which Gowalla describes as “little rewards you can give to places that are important in your life.” Highlights is now available on the Gowalla Website, and will be coming soon to the iPhone, iPad, Android and Blackberry apps.